BTS’ ‘Bring The Soul: The Movie’ Sets Event Cinema Record With Widest Ever Worldwide Release – Forbes


The South Korean band BTS has spent the past six years breaking album and concert records around the world. Now with their third in-cinema event, Bring The Soul: The Movie, the band is poised to smash yet another mark by releasing the film in a record-setting 110 countries around the world.

A partnership with Big Hit Entertainment and Trafalgar Releasing, Bring The Soul: The Movie finds the band at the end of the grueling Love Yourself tour in Europe. The film will be released in theaters for a limited time beginning today (August 7) with many screenings continuing through and including August 11. Select locations will have additional showings.

One would be hard pressed to find more of a musical phenomenon in the last decade than BTS, an acronym of Bangtan Sonyeondan (“Beyond the Scene”). Band members include RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook, all of whom hail from South Korea. Since debuting on the music scene in 2013 BTS has developed a reputation for instantly accessible pop music and interacting with their fans in a way that few others in modern music can claim. In addition, by imparting a positive influence through activities such as the band’s “Love Yourself” campaign and the UN “Speak Yourself” speech, BTS has mobilized their millions of ARMY fans worldwide.

The band’s latest album, Love Yourself: Tear, released in May of 2018, has sold over 2.3 million copies worldwide and reached the number one slot on the Billboard charts in the United States along with many other countries around the world. The website Koreaboo estimates that the band’s Love Yourself tour grossed over $110 million, a staggering sum in today’s concert landscape.

Bring The Soul: The Movie was directed by Park Jun Soo, who also directed the band’s Burn The Stage: The Movie in 2018. The event was produced by Big Hit Entertainment and Camp Entertainment and is being distributed by Trafalgar Releasing, who has released several notable music-oriented events in the past year including those from The Cure, Coldplay, The Grateful Dead, Pink Floyd’s David Gilmour, Phish co-founder Trey Anastacio, and Black Sabbath. In the pipeline are filmed events with such legendary artists as Rush, Roger Waters, and the interesting pairing of Metallica with the San Francisco Symphony.

Tickets for Bring The Soul: The Movie are on sale at www.BRINGTHESOULTHEMOVIE.com

All record sales figures are courtesy of Billboard